Sales and Marketing Alignment in Northfield, IL

The workshop, “Sales and Marketing Alignment: Your New Competitive Advantage,” tackles the three key operating principles that make alignment work:

1. Keeping your customers at the center of your business
2. Leveraging alignment to deliver value not only to the customer but also to your business
3. Challenging the status quo to engage customers and increase sales.

Most companies don’t recognize that misalignment can be their biggest obstacle to topline growth. The specific processes and actions you’ll take away from this four-hour, interactive workshop will help you build alignment—and leverage it to your company’s competitive advantage.

Three modules cover nine takeaways with action steps to enable you to develop a new program or improve one that’s already in place. Included are the workshop, a practical action workbook, and 30 days of follow-up coaching. In addition, you’ll develop targeted goals for 15, 30, and 45 days after the workshop that will help you stay on track and begin to embed the process in your company’s business development routines.

Sales and Marketing Alignment Workshop: This workshop is one-half day either at the Productive Strategies offices, Two Northfield Plaza, 570 North Frontage Road, Northfield, IL 60093, or at a location convenient for you. The price is $495 and includes workshop participation with your peers, either from your company or others; a practical action workbook that enables you to apply what you’ve learned; and 30 days of follow-up coaching by the instructor.