Focusing on Charisma

April 18, 2025
Terry Franke

By definition you can’t  become  charismatic.  You either are charismatic or you aren’t. But you can develop some of the traits charismatic leaders come by naturally and increase your ability to influence and lead people.

For example, no matter how large the crowd, a charismatic speaker makes nearly everyone feel he is speaking directly to each of them as individuals.  “That’s just how  I feel,” you’ve heard people exclaim after a powerful speech or even after a small group discussion with a dynamic leader.  You’ve probably felt that way yourself a time or two.

To develop a similar skill on a smaller scale, practice it in your day-to-day interactions. How? In this age of multitasking, you make a powerful statement simply by  putting your stuff away , suggests Jeff Haden on  Inc.com.  Turn off your smart phone, close your laptop, put that Kindle down, ignore your e-mail.  People will see what you’re doing and appreciate you for doing it. You’ll get a reputation for being “present” and “in the moment” at all times. That will attract members to your team or at least help them consider your side of nearly any debate.

In the language of marketing,  you’re  differentiating  yourself, not by telling people you’re different but by showing them.

But it can be difficult in today’s world. Because we ourselves might expect immediate responses to nearly any communication, we might also feel obligated to respond immediately when someone calls, texts, or e-mails us. But you can’t listen to someone-really listen-when you are constantly checking “stuff.”

In meetings, make a point of shutting down external communications. Set your Blackberry or iPhone to “silent” or, if you have the will, turn it off and put it away in purse or pocket. Then,  ask others to do the same.

In our consultative sales training course, FOCIS®, we advise salespeople, executives, and other business developers  to take notes during a sales call. That shows you’re sincere about the meeting and that you are serious about understanding your prospect’s goals and challenges. Plus, there’s no way you can check your e-mail if you’re asking questions and taking notes.

Do you have ideas  on how to develop a charismatic traits? Do you agree or disagree with my thinking here? Please let me know what you think. I guarantee I’ll pay attention.

By Phil Krone, President April 28, 2025
Asking the questions that give you the confidence you need to win in sales. 
By Phil Krone, President March 22, 2025
This faith-based not-for-profit achieves 40 percent year-over-year growth for 17 years by applying well-known business principles, one in particular. Why can so few businesses even dream of such growth?
By Phil Krone, President February 17, 2025
Are you selling business to business or business to government or both? There are similarities but also differences that need to be recognized to optimize your results.
By By Phil Krone, President January 17, 2025
Last year after a talk I gave at the Small Business Expo on Business to Business Selling (B2B) , a woman asked for my card because she wanted to meet to tell me about her business and learn more about mine. When we eventually got together she shared that her start-up company’s goal was to console consumers who had suffered the loss of a loved one directly, as she had. But my talk had inspired a new idea: assist funeral homes to improve their services by showing more empathy to their customers who were struggling as she was. I sensed that my talk gave her confidence that, despite the challenges, her business could succeed. What I didn’t realize was that this small assignment for a start-up would eventually have such a big impact on her business as well as an industry. 
By Phillip Krone December 18, 2024
To date we have covered the Sales, Information, Tactical, and Marketing Plan Levels. Although the fifth level is the last to be discussed, it is often what sets a business in motion when it is founded. Today we will illustrate marketing to support a vision by discussing two very successful businesses.
By By Phil Krone, President December 5, 2024
As a reminder, the Five Levels of Marketing are (1) Sales, (2) Information/Data/Analytics, (3) Tactical or Campaign, (4) Marketing or Program, and (5) Vision/Strategic. We’ve explored each of the first three levels in separate columns in August, September, and October. They are available on our website's Productive Insights collection.
By By Phil Krone, President October 16, 2024
Using intelligence from prior levels leads to revenue-building sales campaigns on the ground in real time.
By Phil Krone, President September 16, 2024
Tracking key types of data each month provides insights that can build a highly productive marketing plan.
By Phil Krone, President August 14, 2024
The Five Levels - Sales: Prospecting, qualifying, discovery, presentation, demonstration, proposal writing and closing; Information/Data/Analytics; Tactical or Campaign; Marketing or Program; Vision/Strategic
By Phil Krone, President July 18, 2024
If you believe you have ADHD, you can be more successful by scheduling fewer first meetings and spending that time on more second and third meetings with qualified prospects. For our client, that meant cancelling half the medical CFO conventions his sales rep was planning to attend and investing more time following up with the CFO prospects he had already met. When your discovery is not productive, step back and restart at the point the discussion began to be about whose system is better. That’s an argument you are not going to win. Don’t waste years in prospect meetings in which you ask the same questions every time and get the same answers. Either decide that your product or service isn’t right for this prospect and move on—or broaden your discovery to find a need behind the need. In this hospital case, the hidden need was a fear that because no outside vendors had audited their system they might be in violation of regulations that an outsider would spot right away.
More Posts